October 2, 2020
In real estate the saying is “Location, location, location.” We’ve got a similar one in video production, “Entertainment, Entertainment, Entertainment.” Maybe we just made that up, but that doesn’t mean it’s not true. The entire purpose of video is to entertain and engage your audience, keep them watching your video from start to finish, and, probably most importantly, give them something to remember your brand by long after the video is done.
One of the best ways to engage and entertain, and often one of the most underutilized, is animation. It’s often not brought up or even considered in many corporate video brainstorms, mainly because of it’s common, but not at all accurate, reputation of being associated with kids cartoons and the like.
Animation can be casual, yes, but also direct, entertaining, engaging, and unique. That’s our first argument in ardent support of animation. Unique.
Particularly if you’re in a competitive industry where consumers are watching 8-10 videos a day offering the same type of product or service, then having a video that stands out immediately and remains memorable is imperative. Animation can give you a serious leg up in that regard. Add a catchy song or jingle, and you’re going to find your brand top of mind on a whole lot more consumers.
Right along with being memorable, if you’re a company that is often attending large events, showcases, or conferences, then having a strong animated video can be a serious eye-catcher as potential customers are strolling by. The brighter colors, the bold movements, and the flashier look of animation will almost always win out a consumer’s attention over a more traditional video.
Unlike some more traditional corporate videos, animation videos tend to be “classics”, if you will. Because you don’t need to worry about things like fashion trends changing, or designer trends in your building updating, or anything similar, your animation video can benefit your company for year to come. This saves both time and money in the long run, and that is always a win.
Animated videos don’t require a few days of shooting, coordination with participants, finding a location, or any of the other crucial steps to a successful traditional video shoot. So if time is of the essence, than going the animated route may be an easy choice for your company. Voiceovers for animated videos, if necessary, can be recorded anywhere, which can also cut down on participant travel and additional costs.
While traditional videos also hold a lot of visual appeal to current and potential customers, animated videos tend to appeal to a wider audience. They can entertain a younger audience, but still captivate an older audience with the right voiceover and the right message. This eliminates a potential need for creating several different videos to target different personas of your audience. Again, we can’t argue with saving time and money!
Animation is a great tool that’s often forgotten about, but it can be a classic way to engage and resonate with your audiences. Check out some of the animation work we’ve done at Visual Impact, we’re big fans if you can’t tell, and reach out if we can help you with developing some top-notch animation for your company video.
