When it comes to marketing, statistics can be one of the best tools in your kit to drive home a message. If you’re looking to show the ROI on your product or service, including statistics on what it’s done for current customers is the best proof there is. If you’re looking to launch a new service, industry numbers and stats can be a powerful way to show its value.

Here’s the thing though – numbers are historically unappealing. Math, statistics, and analytics can be downright boring to the non-mathematically inclined. 

So how do you present statistics so they’re not only visually appealing, but easily digestible?

You knew where we were going with this. V-I-D-E-O. 

Add Motion

Animated charts, graphs and even numbers in motion are a simple way to spice of up statistics when you’re presenting them to your audience. Graphs that are drawn live, charts that rotate, numbers that grow – all of these are easy ways to add a little pep into your content to be a bit more appealing. 

Add Energy

Adding a soundtrack to your motion graphic or video snippet instantly gives your message a little energy. Stick to upbeat, high-vibe tracks to immediately give your viewer a dose of excitement as you’re delivering your hard numbers.

Add Them to a Broader Video

Sometimes, statistics can make the story of a larger video a whole lot stronger. Storytelling is still hands-down the best way to reach, connect with, and keep your audience engaged, so baking in a few statistics to support the bigger story can often be the way to go. Matching your data to the visual story your video tells can result in some compelling masterpieces. 

Never sleep on statistics, but don’t forget to turn them into compelling content your audience can’t wait to see.