You know about adding video to your website. You know it can increase traffic to your site by over 150% and keep people on your site over 80% longer.
You know about posting your video on your business Facebook page and using it to reach a broader audience, drive more traffic to your page, and increase your engagement.
You know about pulling out your favorite short snippets and marketing your video on Twitter to encourage views, retweets, and shares.
We know you know all that. But there’s other platforms and avenues where you can leverage your video to ramp up your marketing strategy and help reach a broader audience. We’ll share a few.
Email Marketing
Ah, the lost art of marketing. Truly. Despite the drastic cultural shift in recent years to social media, email marketing has still proven to be 40 times more effective than social media. That’s a powerful statistic. Setting up an email campaign to your contact list that highlights your new video can be a great way to get your video right in front of your customer without having to wait for them to hop on social media or visit your website.
Consumers will take breaks from social media. Sometimes they’ll boycott social media. No one boycotts email. Use that to your advantage and leverage your video in email campaigns, even if it’s just a snippet or two.
Video Platforms
TikTok, YouTube, Vimeo, you name it. Embedding your video on your website can be powerful for SEO, but adding your video to public video platforms like these gives you an opportunity to drastically improve the organic search value of your video. Do your research, or consult your marketing team, to effectively describe and caption your video on each platform to improve your search engine rankings.
YouTube gets over 30 million visitors per day, who collectively watch almost 5 billion videos. Don’t you want yours to be one of them?
Add a Share Button
When embedding your video on your website, make sure to include a way for visitors to share it on their own preferred platforms, and make sure the share methods are easily accessible. Placing them directly under the video can be the most effective way to make sure interested visitors know they have the capability to share your content.
